Verbatim has recently appointed Ziad Arab as the new Sales Manager for the Middle East Region. After graduating from the acclaimed Xerox Business School, Ziad Arab enjoyed a successful career at Xerox Company and also Sunbelt System Software before that, where he gained in-depth international exposure in the IT environment.

Ziad Arab extensive knowledge of the Middle Eastern markets, IT business sector together with his multilingual skills will enable Verbatim to make a highly positive impact in the Middle East. “We are a leader in storage media in Europe with the highest market shares and target to reach similar objectives in the Middle East thanks to our investment in the Region“ says Olivier Lemaire, General Manager France, Middle East & Africa.

Ziad Arab was very enthusiastic about his new appointment and reported ‘I am determined to achieve great success in the Middle East and further develop existing longstanding relationships with their distributors. Our technology leadership and innovative assortment in the optical, USB, flash memory, paper and accessory will be a distinct advantage to increase our business.”

He will travel extensively throughout the Middle East to open new opportunities for Verbatim and widen its distribution network. He will strengthen his efforts to develop Verbatim presence to existing and new accounts. Mahmoud El Mokh, Export Manager Middle East & Africa has established long standing relations with key partners over the years and will provide his strong support to this fast growing Region.

Dedicated Marketing and Promotional activities are also taking on a higher importance in the Middle East Region. Estelle Narcy, new appointed Marketing Executive, will provide full support in increasing Verbatim brand awareness, liaising with PR as well as developing co-branding partnerships.

About Verbatim

Since 1969, development in data storage technology has been led by Verbatim – ranging from floppy discs and magneto-optical storage media to the latest CD and DVD formats, Blu-Ray and HD DVD, USB keys, flash memory cards a large range of accessories. As part of the Mitsubishi Chemical Corporation Group, Verbatim benefits from outstanding research and development enabling countless innovations shaping today’s storage media market. Verbatim’s demanding quality control during manufacturing processes guarantees first-class products. The company has been awarded numerous international comparative product reviews and is the market leader for optical media in Europe. For more information please visit: www.verbatim-europe.com

Editorial Contacts:

Estelle Narcy, Marketing Executive Verbatim France, Middle East & Africa
Direct Line : +33 (0) 1 47 16 94 22
Mobile Phone : Mobile: +33 (0)6 11 69 91 97  
Email : enarcy@verbatim-europe.com
Web site : www.verbatim-europe.com